proxxy strategic advisors
Urvi Bhandari
Founder & CEO, What’s Next Lab
Urvi Bhandari spent two decades inside Fortune 10 companies including AT&T, IBM, and Walmart, followed by twelve years advising leadership teams through reorgs, mergers, and rapid scale. She builds the architecture that turns strategy into finished work.
Credentials & Recognition
Operator & Scale
- Chief of Staff to an AT&T SVP of Marketing, $200M+ portfolio
- Chief of Staff (VP), Wipro, $500M global engineering-consulting practice
- AT&T Global Innovation Director, Industry Solutions Practice across five vertical markets
- Guided a fast-scaling tech-services firm through a 10x revenue jump
Board & Advisory
- Founder & CEO, What’s Next Lab
- Co-founder, Crush Industries
- Founder, Peppercorn.ai
- Founder, Own Your Pause
Recognition & Education
- Featured in Silicon Valley Business Journal
- Speaker, Inspiration (London), MLove
- MBA, Strategy & Leadership, Emory University (Goizueta)
- ICF ACC
Approach
Read the Whole System
Urvi starts with an honest read of how a business actually works, its structure, its market, its sales motion, and the people carrying it, rather than just the function she was called in for.
Redeploy Before You Hire
Using her Redeployment framework, she maps where a company is headed against who is already inside it, moving people into roles that match the business’s direction before adding new headcount.
Build the Structure Underneath the Leap
She builds the leadership bench, ownership lines, and operating cadence that turn a strategic decision into finished work, not a deck that sits on a shelf.
Where Urvi Comes In
Urvi is best suited for founder-led and Fortune 500 companies going through an inflection: a reorg, a merger, a pivot, or a jump in scale, where the parts of the business have drifted out of sync.
She is particularly valuable when leadership needs an honest outside read on the organization, a plan for redeploying the talent already inside it, or the operating structure to carry a decision through execution.