The Challenger Sale methodology, backed by a groundbreaking study involving over 6,000 sales representatives across various industries, has been revolutionizing the sales landscape since it hit the market in 2011. What organizations are learning as they implement the…

Situation Our client’s sales team was missing their goals and no one was quite sure why. They have an unpredictable sales cycle, with infrequent hits and misses. The staff understood their monthly goals and target metrics but had no leading indicators to understand…

A recent Gartner report showed that more than half of skilled professionals apply almost exclusively to companies they recognize instantly. The pattern creates an uneven playing field from the opening click. The hiring challenges that follow for SMB teams do not begin…

Did you know that only 20% of service firms feel confident about their marketing strategy, while 80% struggle to reach their target audience effectively? Marketing a professional services firm is an entirely different ball game than marketing products. Services are…

The executives you hear parroting the statement, “Things are finally getting back to the way they used to be,” aren’t noticing the ground shifting beneath them. Things are changing, but they aren’t going backward. They are evolving.  Sure, we…