Most SMBs celebrate once a deal closes. Then attention shifts to chasing the next lead. That mindset limits growth. Research shows that increasing…
Click to Sale: A Comprehensive Guide to Building a Retention-Driven Growth Engine
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Lead Quality Over Quantity: The Discipline Most SMBs Lack
SMBs often measure success by the top of the funnel. Leadership celebrates full pipelines without questioning how much revenue any of those names…
What to Do When Your Reputation Is at Risk: Managing a PR Crisis in Real Time
A recent survey by Edelman found that 63 percent of consumers stop doing business with brands that lose their trust, even temporarily. In…
An In-Depth Guide to Marketing Your Professional Services Firm
Did you know that only 20% of service firms feel confident about their marketing strategy, while 80% struggle to reach their target audience…
Marketing a Professional Services Firm: Making Your Brand Your True North
Marketing a service firm in today’s fast-paced business environment is no small feat. With over 70% of B2B buyers conducting more than half of their…
Championing the ‘Challenger Sale’ Mindset: A Guide to Aligning Sales and Marketing Departments
The Challenger Sale methodology, backed by a groundbreaking study involving over 6,000 sales representatives across various industries, has been…
Creating a Winning Team: A Strategic Approach to Unify Sales and Marketing
Effective leadership is key in accelerating teamwork and decision-making. An interesting find from Sales Insights report suggests that 89% of…
Leveraging Account-Based Marketing for Enhanced Sales & Marketing Synergy
Account Based Marketing (ABM) has emerged as a transformative force in the marketing landscape, one backed by impressive data. ITSMA’s — a leading…
ROI of Sales-Marketing Alignment
In the challenging business world, small and medium business (SMB) leaders often find themselves wearing multiple hats – from Sales to…
How to Successfully Negotiate the Sale of Your Business
Written by: Logan Speights Selling a business isn’t just about putting out a ‘For Sale’ sign and waiting for buyers to flock. It’s…
Effective Negotiation Strategies for Business Sellers
Written by: Bryon Morrison Introduction Selling your business represents a significant turning point, the culmination of years of hard work,…
Smart Moves: How to Negotiate Your Business Sale for Success
Written by: Bryon Morrison So you’re ready to negotiate the sale of your business? A smart approach and strategic planning can mean the…
Negotiation Techniques for Business Sales You Need to Know
Written by: Tony Amador When you’re navigating the world of selling a business, every step of the way is a negotiation. From your first…
Top Negotiation Strategies for Selling Your Business in Today’s Market
Written by: Tony Amador Introduction When it comes to selling a business, the negotiation table is where deals are sealed, fortunes are made, and…
How to Negotiate a Business Sale Like a Pro: Insider’s Guide
Written by: Logan Speights In the world of business, selling a company isn’t just about striking a deal; it’s about orchestrating a…