proxxy strategic advisors
Bill Glenn
Founder & Managing Director, The Breakout Group
Bill Glenn is a sales and marketing strategist with more than 30 years of experience across startups and Fortune 50 brands. He founded The Breakout Group, creating the Breakout Score, a diagnostic that evaluates a company’s sales, marketing, brand, and culture alignment.
Credentials & Recognition
Recognition & Media
- Co-founder, DBI, the first analytics-based scoring index for celebrity and athlete endorsements, now an industry standard
- Featured subject matter expert, CNBC, MSNBC, Bloomberg News, Ad Age, USA Today, Sports Business Journal
Academic & Education
- Adjunct professor of sales, marketing, and research, SMU, Baylor University, and the University of Dallas, 10+ years
- MBA, Marketing, University of Missouri
- Bachelor of Journalism, Advertising, University of Missouri
- Executive leadership training, Harvard University at Babson College
Approach
Build What Only You Can Own
At The Marketing Arm, Bill built an in-house analytics practice while partnering with outside firms for data collection, keeping the methodology and client relationship where they mattered most.
Put a Number on Growth
Through the Breakout Score, he evaluates the strength and alignment of a company’s sales, marketing, brand, and culture, surfacing risks financial statements alone miss.
Treat Growth as One System
Bill unifies the often-disparate functions of brand, marketing, sales, operations, and culture rather than optimizing one at the expense of the others.
Where Bill Can Help
Bill is best suited for companies, investors, and transaction advisors that need a clear read on whether a company’s growth is durable, not just visible in the numbers.
He is particularly valuable during PE or growth-capital transactions, leadership transitions, or when sales, marketing, and culture have drifted out of alignment.
Alignment in Practice
An In-Depth Guide to Marketing Your Professional Services Firm
Did you know that only 20% of service firms feel confident about their marketing strategy, while…
Marketing a Professional Services Firm: Making Your Brand Your True North
Marketing a service firm in today’s fast-paced business environment is no small feat. With over…
Lead Quality Over Quantity: The Discipline Most SMBs Lack
SMBs often measure success by the top of the funnel. Leadership celebrates full pipelines without…