In today’s rapidly evolving business landscape, the concept of service design is gaining traction...
Optimizing Your Offering: How to Create a Customer Journey Map
A Customer Journey Map is an invaluable tool for service-based SMBs aiming to enhance their...
Podcast: How AI Will Transform HR’s Work
In this Honest HR podcast episode "How AI Will Transform HR’s Work," Jim Link explores the...
Leveraging Account-Based Marketing for Enhanced Sales & Marketing Synergy
Account Based Marketing (ABM) has emerged as a transformative force in the marketing landscape,...
ROI of Sales-Marketing Alignment
In the challenging business world, small and medium business (SMB) leaders often find themselves...