Most Recent Posts
Creating a Winning Team: A Strategic Approach to Unify Sales and Marketing
Effective leadership is key in accelerating teamwork and decision-making. An interesting find from Sales Insights report suggests that 89% of...
Leveraging Account-Based Marketing for Enhanced Sales & Marketing Synergy
Account Based Marketing (ABM) has emerged as a transformative force in the marketing landscape, one backed by impressive data. ITSMA’s — a leading...
ROI of Sales-Marketing Alignment
In the challenging business world, small and medium business (SMB) leaders often find themselves wearing multiple hats - from Sales to Marketing and...