Most Recent Posts
Leveraging Account-Based Marketing for Enhanced Sales & Marketing Synergy
Account Based Marketing (ABM) has emerged as a transformative force in the marketing landscape, one backed by impressive data. ITSMA’s — a leading...
ROI of Sales-Marketing Alignment
In the challenging business world, small and medium business (SMB) leaders often find themselves wearing multiple hats - from Sales to Marketing and...
Podcast Recap: Mastering Value Proposition Pivot for Client Needs
In this episode of Collective54's Pro Serv Podcast, Tony Amador, Co-founder and Chief Client Officer of Proxxy, reveals the importance of adapting a...