Championing the ‘Challenger Sale’ Mindset: A Guide to Aligning Sales and Marketing Departments

Championing the ‘Challenger Sale’ Mindset: A Guide to Aligning Sales and Marketing Departments

The Challenger Sale methodology, backed by a groundbreaking study involving over 6,000 sales representatives across various industries, has been revolutionizing the sales landscape since it hit the market in 2011. What organizations are learning as they implement the...