In the McKinsey Podcast episode “The Journey to Agile: How Companies Can Become Faster, More Productive, and More Responsive,” senior partners Sherina Ebrahim and Shail Thaker discuss how organizations can implement agile practices to enhance adaptability...
Situation: Our client, a company with a long-standing reputation in the call-answering industry, has been a stable presence in the field for 50 years. Despite this longevity and the strength of its client relationships, the company’s growth had stalled in recent...
Did you know that only 20% of service firms feel confident about their marketing strategy, while 80% struggle to reach their target audience effectively? Marketing a professional services firm is an entirely different ball game than marketing products. Services are...
Marketing a service firm in today’s fast-paced business environment is no small feat. With over 70% of B2B buyers conducting more than half of their research online before even engaging with a salesperson, it’s clear you have a lot to overcome. Will your message...
Marc Randolph, the co-founder and former CEO of Netflix, shares an insightful journey through his entrepreneurial ventures in his interview. He delves into his mission-driven approach, explaining the inspiration behind his bestselling book, “That Will Never...
