Apr 21, 2026 | Podcasts & Videos
Most companies still believe they can understand customers by asking them questions. They trust interviews, surveys, and focus groups. People describe their habits with confidence. They make bold claims about what they will do in the future. Kristen Berman, a...
Apr 21, 2026 | Leadership Insights, Marketing Strategies
Did you know that only 20% of service firms feel confident about their marketing strategy, while 80% struggle to reach their target audience effectively? Marketing a professional services firm is an entirely different ball game than marketing products. Services are...
Apr 18, 2026 | Business Strategies, Marketing Strategies
SMBs often measure success by the top of the funnel. Leadership celebrates full pipelines without questioning how much revenue any of those names create. A 2024 HubSpot report showed that 61 percent of marketers struggle to produce qualified leads even though many can...
Mar 19, 2026 | Proxxy Case Studies
Situation Our client was determined to refresh their website. They had the web developer but quickly realized they did not have leadership alignment on their messaging. They couldn’t land the plane on the copy, tone, look & feel, etc. They had done some work to...
Dec 30, 2025 | Business Strategies, Leadership Insights, Management Strategies
Research from McKinsey shows that nearly 70 percent of strategic initiatives fail due to poor execution, not poor strategy. For growing service firms, this failure rarely looks dramatic. Revenue continues. Clients stay. Teams stay busy. What breaks first is momentum....
