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Creating a Winning Team: A Strategic Approach to Unify Sales and Marketing

Creating a Winning Team: A Strategic Approach to Unify Sales and Marketing

by Tony Amador | Dec 18, 2023 | Business Strategies, Leadership Insights, Management Strategies, Marketing Strategies

Effective leadership is key in accelerating teamwork and decision-making. An interesting find from Sales Insights report suggests that 89% of businesses experience faster decision-making and reduced time-to-market when they unify sales and marketing under a single...
Podcast Recap: Mastering Value Proposition Pivot for Client Needs

Podcast Recap: Mastering Value Proposition Pivot for Client Needs

by Tony Amador | Dec 12, 2023 | Leadership Insights, Podcasts & Videos

In this episode of Collective54’s Pro Serv Podcast, Tony Amador, Co-founder and Chief Client Officer of Proxxy, reveals the importance of adapting a firm’s value proposition to align with clients’ needs. His insights demonstrate how careful listening...
Deep Integration, High Impact: Proxxy’s All-in-One Approach to Strategic Counsel

Deep Integration, High Impact: Proxxy’s All-in-One Approach to Strategic Counsel

by Tony Amador | Dec 6, 2023 | Business Strategies, Executive Productivity, Executive Support, Management Strategies

A significant number of businesses face challenges when identifying the right strategies for growth and sustainability. Alarmingly, according to a report by Microstrategy, 77% of companies confess that they lack long-term strategies for operations and staff...
Strategic Plan Failed? Here’s What to Do | Triage vs Routine Planning

Strategic Plan Failed? Here’s What to Do | Triage vs Routine Planning

by Tony Amador | Nov 27, 2023 | Business Strategies, Management Strategies

In an uncertain business landscape, the ability to switch skillfully between two strategies — triage planning and routine planning — is essential. Choosing the appropriate approach is vital to maintaining your business’s resilience and adaptability in various...
How Work-Life Harmony is Shaping the Modern Work Culture

How Work-Life Harmony is Shaping the Modern Work Culture

by Tony Amador | Sep 25, 2023 | Leadership Insights, Management Strategies

Out With the Old, In With the New The executives you hear parroting the statement, “Things are finally getting back to the way they used to be,” aren’t noticing the ground shifting beneath them. Things are changing, but they aren’t going...
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