What does it mean to build a company for resilience rather than stability? This thought-provoking video challenges the conventional wisdom of simply “weathering the storm” and explores how businesses can emerge stronger from unexpected disruptions.
Featuring a compelling case study about a global brand that transformed its identity in response to an unforeseen crisis, this video dives deep into the mindset of adaptability, innovation, and preparation. It highlights the difference between surviving and thriving—especially in times of adversity.
Curious to know how this company turned a potential downfall into an opportunity to reinvent itself? Watch the video to discover the key lessons in resilience and why it matters more than ever for businesses today.