Situation
Our client came to Proxxy overwhelmed and stretched thin, with a clear concern: quarterly rock completion ratios were consistently falling short. But as we dug in, it became clear that the root problem wasn’t just operational, it was personal. The CEO was doing too much, holding too tightly to nearly every responsibility, and struggling to find time for the team, the business, or their own life outside of work. What started as a performance issue quickly revealed a deeper imbalance that was affecting the entire company’s momentum and the leader’s well-being.
Solution
Proxxy began by identifying four key areas of focus that would reshape the CEO’s role and restore a sense of control and clarity at work and at home.
Team Accountability: Teach, Don’t Solve
Rather than stepping in to fix every problem, we encouraged the CEO to coach their team through issues. By teaching team members how to assess situations, develop solutions, and implement them, the leader began developing stronger, more independent thinkers. This shift required patience but ultimately built leadership muscle throughout the company.
Delegation: Empower with Trust
We worked with the CEO to identify talented employees, and helped hire new ones, who were ready for more responsibility. By trusting them to take ownership, even when mistakes were likely, the CEO saw the team rise to the occasion. Delegation became a tool not just for efficiency, but for culture-building.
Process: Build the System
To ensure consistency and scalability, we helped department leads document their most critical workflows and deliverables. These systems made it easier to train new hires, improve cross-functional collaboration, and reduce reliance on the founder for execution.
Leader Role Re-Alignment: From Operator to Strategist
We guided the CEO to transition away from day-to-day operations and into a role centered on strategy, culture, and mentorship. Through tools like RACI charts and clear role definitions, we refocused responsibilities across the organization so the founder could lead from the helm, not from the trenches.
Initiatives were outlined for each of these areas and tracked in the project management tool, Asana. As is our typical way of working, initiatives were assigned to a combination of the leader, appropriate staff members, and the Proxxy on the account. Proxxy managed the initiative board to ensure all stayed on track for timely completion.
Outcome
The transformation was both structural and personal. The business saw improved alignment, accountability, and clarity, but the real victory came when the CEO felt confident enough to take a three-week family vacation to Europe, completely unplugged. This milestone wasn’t just about time off; it signified trust, operational maturity, and a leadership approach rooted in sustainability. For this fantastic founder, it marked a new chapter of balance and momentum—at work and in life. The company started growing again for the first time in several years and the leader points to the changes Proxxy encouraged and assisted with as the catalyst.
