In times of upheaval, traditional leadership traits like unwavering confidence and control are no longer sufficient. Knowing how to lead in a crisis requires leaders to adopt a new approach that includes four core practices:
- Communicate Transparently: Speak honestly and often, even when clarity is lacking. Admitting uncertainty builds psychological safety and trust, as seen in Delta Airlines CEO Ed Bastian’s open communication during COVID-19.
- Act Despite Uncertainty: Fast, decisive action provides clarity. New Zealand Prime Minister Jacinda Ardern acted early in the pandemic, adjusting plans as new information emerged, saving lives in the process.
- Anchor to Values: Maintain core values like safety or customer care regardless of changing goals. Values serve as a steady guide even when strategies must shift.
- Distribute Power: Share responsibility, ask for help, and empower others. This encourages innovation and gives people a sense of purpose in uncertain times.
Ultimately, effective modern leadership relies on trust, adaptability, and a clear moral compass, not rigid plans.
