In this episode of The Leader’s List, Proxxy Co-founders Tony Amador and Logan Speights break down marketing strategies for SMBs using the PESO model, likened to a poker analogy. Together, they explore actionable steps SMBs can take to craft a balanced and effective marketing strategy.
Key insights from the conversation include:
◾ Simplifying the PESO model: Logan explains how Paid, Earned, Shared, and Owned media form the foundation of a comprehensive marketing strategy.
◾ Owned media advantages: Leveraging cost-effective tools like websites, newsletters, and blogs to control messaging and build credibility.
◾ Shared media dynamics: Using social platforms for dialogue, understanding their limitations, and adapting to platform changes.
◾ Paid media strategies: Maximizing ROI by targeting ideal customers through ads and tracking results with precision.
◾ Earned media value: Enhancing credibility through press coverage, reviews, and word-of-mouth while understanding the time investment needed.
◾ Building a strategic hand: Logan emphasizes creating a well-rounded media mix, avoiding over-reliance on any single channel, and dedicating 20% of resources to testing new ideas.
Gain insights into building a strategic, scalable marketing plan tailored for SMBs and learn how to approach marketing as a balanced game of poker.
